general

Following the success of Shrek 2 in May 2004, Jeffrey Katzenberg revealed that the Shrek story had been outlined into five films almost from the beginning. "Before the first one was finished we talked about what the whole story of Shrek is, and each of the chapters answers questions about the first movie and gives us an insight," said Katzenberg, "Shrek 3 and 4 are going to reveal other unanswered questions and, finally, in the last chapter, we will understand how Shrek came to be in that swamp, when we meet him in the first movie."[2] After the release of Shrek the Third in 2007, Katzenberg announced that the fifth film would be released in 2013.[3]

In May 2009, DreamWorks Animation (DWA) announced that the fourth film's title would be Shrek Forever After, indicating that it would be the last in the Shrek series.[4] Later in 2009, that was confirmed by Bill Damaschke, head of creative production at DWA, with him saying: "All that was loved about Shrek in the first film is brought to the final film."[5]